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this alternative is a continuation of the existing corporate and competitive strategies, whatever they might be, and however unsuccessful the company might be. The decision to do nothing might be highly appropriate and justified, and the result of very careful thought and evaluation. However, it can also be the result of managers lacking awareness, being lazy or complacent, or deluding themselves into believing that things are going well when in fact the company is in difficulties. 'Doing nothing' when change is required is a dangerous strategyThis option is a continuation of the strategies of organizations that exist and what they might not be successful.However, the company may be. The decision to do nothing may be a reasonable and fair for high and the result of careful thought and evaluation, but it can also result from the lack of management awareness are lazy or over confident that things will go better when in reality. The company is in difficulty. When there is a change must be a strategy that is dangerous and there are limits to growth.
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