Fitness Fast currently consists of

Fitness Fast currently consists of eleven fitness centres throughout Sydney. Their goal is to expand to around 20 centres in Sydney before expanding interstate. Currently, most of their fitness centres are operating at only 60% capacity. This means that they will greatly benefit from more customers (as most of their costs are fixed costs – in premises and equipment). As a result, they have budgeted just over $1m (which is a substantial amount for them) for an upcoming promotional campaign. Their problem is that they are faced with too many choices and are unsure how to structure their campaign. That's why they need your help/advice.They have identified five different segments of people that are attracted to joining a fitness centre. These segments are:

Fitness Fast currently consists of eleven fitness centres throughout Sydney. Their goal is to expand to around 20 centres in Sydney before expanding interstate. Currently, most of their fitness centres are operating at only 60% capacity. This means that they will greatly benefit from more customers (as most of their costs are fixed costs - in premises and equipment). As a result, they have budgeted just over $ 1m (which is a substantial amount for them) for an upcoming promotional campaign. Their problem is that they are faced with too many choices and are unsure how to structure their campaign. That's why they Need your Help / Advice.
They have identified Five different segments of people that are attracted to joining a fitness Centre. These segments are:

Fitness Fast currently consists of eleven fitness centres throughout Sydney. Their goal is to expand to around 20 centres. In Sydney before expanding interstate. Currently most of, their fitness centres are operating at only 60% capacity. This. Means that they will greatly benefit from more customers (as most of their costs are fixed costs - in premises and equipment).? As a result they have, budgeted just over $1m (which is a substantial amount for them) for an upcoming promotional, campaign. Their problem is that they are faced with too many choices and are unsure how to structure their campaign. That s why they. ' Need your help / advice.They have identified five different segments of people that are attracted to joining a fitness centre. These segments are: