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The 7 - Eleven success is based on the needs of customers to number one. By studying the factors influencing consumer behavior, namely the economy while buying customers, education, income.The proportion of working age, elderly, access to technology, life style and environment. The pestilence and competitive situation, etc.!When these factors change. Changing customer demands, how to study at all, such as at present, what the client wants is a fast, easy / convenient. Quality, value, and modernity.Beauty, healthy both physically and mentally. Once you know the needs of customers. Companies need to adapt and prepared in all aspects to meet the needs of customers, or called "Respond to Change."
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