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Marks and Spencer has been trying to change to cope with the severe competition it now faces. However, the changes have been criticized as essentially reactive. Named fashion ranges Per Una and Autograph, store credit cards, contemporary store fit-outs, adding furniture to the mix and cutting food prices with special offers are all reactions to what the competition is doing.Marks and Spencer has an option to penetrate in the market through advertising, price cuts and volume discounts. As there move to introduce a new range of women's wear. The Portfolio range will comprise "essentials" for M&S's core womenswear shopper, the retailer's head of clothing Kate Bostock told The Daily Telegraph. It will be the first new brand the retailer has launched in four and a half years.Marks and Spencer has the option to make the market through marketing. Cutting the price and discount cards.Now it has new markets promote thakan on women's clothing. However, this change has been severe criticism because of the influence of the participating stores and furniture and food reactions may occur, which is the proposal that ' do ' M&S noting attempts to adjust to the competition at the moment in the commercial market.
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