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To reduce the size of the business or businesses that cover the reduction or abolition of a production line or service. Reduce marketing and sales activities or even the company some companies to go out. This strategy is a strategy that has difficulties in operation, most because they tend to be considered a business is bankrupt and therefore tend to occur during the crisis, there is no other choice, in fact. This business strategy does not need to be in crisis, but is focused on the recession at some point to the other point, that will increase the yield and treated as elements that help increase the competitive potential of these.
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