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Information is the vital component for the decision making. In fact the success or failure of decision rests on the information on hand. Situation in which a manager have full information regarding the problem is available is called certainty (for example what revenue Tesco will earn from the sales of Fairy washing powder if the price is increased by 10%) and where the range of information is neither perfect and neither imperfect it is called risky decision making (for example what revenue the organisation will earn if it increase Fairy Washing Powder by 10% per unit) while the situation where the decision maker have no information regarding the problem on hand is called uncertainty (for example what revenue Tesco will be earning after 5 year from all the business the organisation undertakes).Information is important for decision making. A decision must be based on the correct database, and then, of course, assumes that the Organization has been successful. For example, if the item price in Tesco increased 10% more revenue with Tesco on the other hand, the decision to have the same risk may be caused by incomplete information. For example, Tesco will receive additional revenue if prices rise 10% per unit, it is the success of business depends on the decisions based on accurate data.
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