- Text
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Marketing Policy and business plann
Marketing Policy and business planning
1. Packaging: Customizable packaging with a strong link to mobile technology andsocial media is creating “shareworthy” content around the world.
2. Partnerships: Collaborations are driving Coke’s innovation agenda – from the Placelists social music app powered by Spotify, to the EKOCENTER “downtown in a box” kiosks, which will deliver clean drinking water and other essential services and resources to rural communities with the support of DEKA R&D and other partners.
3. Products and Equipment: Coke introduced more than 500 new beverages in 2012 and continues to pack its pipeline with fresh offerings.
4. Consumer Provocations: Coca-Cola is moving from promoting happiness to provokingit, Tripodi explained, through content that puts fans at the heart of the narrative by empowering them create and share their own stories.
5. Cultural Leadership: Coca Cola company expect companies like Coca-Cola to take a TAOS –Transparent, Authentic, Organic and Sustainable – approach to all communications.
1. Packaging: Customizable packaging with a strong link to mobile technology andsocial media is creating “shareworthy” content around the world.
2. Partnerships: Collaborations are driving Coke’s innovation agenda – from the Placelists social music app powered by Spotify, to the EKOCENTER “downtown in a box” kiosks, which will deliver clean drinking water and other essential services and resources to rural communities with the support of DEKA R&D and other partners.
3. Products and Equipment: Coke introduced more than 500 new beverages in 2012 and continues to pack its pipeline with fresh offerings.
4. Consumer Provocations: Coca-Cola is moving from promoting happiness to provokingit, Tripodi explained, through content that puts fans at the heart of the narrative by empowering them create and share their own stories.
5. Cultural Leadership: Coca Cola company expect companies like Coca-Cola to take a TAOS –Transparent, Authentic, Organic and Sustainable – approach to all communications.
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Marketing Policy and business planning
1. Packaging: Customizable packaging with a strong link to mobile technology andsocial media is creating "shareworthy" content around the world.
2. Partnerships: Collaborations are driving Coke's innovation agenda – from the Placelists social music app powered by Spotify, to the EKOCENTER "downtown in a box" kiosks, which will deliver clean drinking water and other essential services and resources to rural communities with the support of DEKA R&D and other partners.
3. Products and Equipment: Coke introduced more than 500 new beverages in 2012 and continues to pack its pipeline with fresh offerings.
4. Consumer Provocations: Coca-Cola is moving from promoting happiness to provokingit, Tripodi explained, through content that puts fans at the heart of the narrative by empowering them create and share their own stories.
5. Cultural Leadership: Coca Cola company expect companies like Coca-Cola to take a TAOS –Transparent, Authentic, Organic and Sustainable – approach to all communications.
1. Packaging: Customizable packaging with a strong link to mobile technology andsocial media is creating "shareworthy" content around the world.
2. Partnerships: Collaborations are driving Coke's innovation agenda – from the Placelists social music app powered by Spotify, to the EKOCENTER "downtown in a box" kiosks, which will deliver clean drinking water and other essential services and resources to rural communities with the support of DEKA R&D and other partners.
3. Products and Equipment: Coke introduced more than 500 new beverages in 2012 and continues to pack its pipeline with fresh offerings.
4. Consumer Provocations: Coca-Cola is moving from promoting happiness to provokingit, Tripodi explained, through content that puts fans at the heart of the narrative by empowering them create and share their own stories.
5. Cultural Leadership: Coca Cola company expect companies like Coca-Cola to take a TAOS –Transparent, Authentic, Organic and Sustainable – approach to all communications.
Being translated, please wait..
Marketing Policy and business planning
1. Packaging: Customizable packaging with a strong link to mobile technology andsocial media is creating “shareworthy” content around the world.
2. Partnerships: Collaborations are driving Coke’s innovation agenda – from the Placelists social music app powered by Spotify, to the EKOCENTER “downtown in a box” kiosks, which will deliver clean drinking water and other essential services and resources to rural communities with the support of DEKA R&D and other partners.
3. Products and Equipment: Coke introduced more than 500 new beverages in 2012 and continues to pack its pipeline with fresh offerings.
4. Consumer Provocations: Coca-Cola is moving from promoting happiness to provokingit, Tripodi explained, through content that puts fans at the heart of the narrative by empowering them create and share their own stories.
5. Cultural Leadership: Coca Cola company expect companies like Coca-Cola to take a TAOS –Transparent, Authentic, Organic and Sustainable – approach to all communications.
1. Packaging: Customizable packaging with a strong link to mobile technology andsocial media is creating “shareworthy” content around the world.
2. Partnerships: Collaborations are driving Coke’s innovation agenda – from the Placelists social music app powered by Spotify, to the EKOCENTER “downtown in a box” kiosks, which will deliver clean drinking water and other essential services and resources to rural communities with the support of DEKA R&D and other partners.
3. Products and Equipment: Coke introduced more than 500 new beverages in 2012 and continues to pack its pipeline with fresh offerings.
4. Consumer Provocations: Coca-Cola is moving from promoting happiness to provokingit, Tripodi explained, through content that puts fans at the heart of the narrative by empowering them create and share their own stories.
5. Cultural Leadership: Coca Cola company expect companies like Coca-Cola to take a TAOS –Transparent, Authentic, Organic and Sustainable – approach to all communications.
Being translated, please wait..
Marketing Policy and business planning
1. Packaging: Customizable packaging with a strong link to mobile technology andsocial. Media is creating "shareworthy." content around the world.
2. Partnerships: Collaborations are driving Coke s innovation. ' Agenda - from the Placelists Social Music App powered by Spotify to the, EKOCENTER "downtown in a box", kiosksWhich will deliver clean drinking water and other essential services and resources to rural communities with the support. Of DEKA R & D and other partners.
3. Products and Equipment: Coke introduced more than 500 new beverages in 2012 and continues. To pack its pipeline with fresh offerings.
4. Consumer Provocations: Coca-Cola is moving from promoting happiness, to provokingit. Tripodi, explainedThrough content that puts fans at the heart of the narrative by empowering them create and share their own stories.
5.? Cultural Leadership: Coca Cola company expect companies like Coca-Cola to take a TAOS - Transparent Authentic Organic and,,, Sustainable - approach to all communications.
1. Packaging: Customizable packaging with a strong link to mobile technology andsocial. Media is creating "shareworthy." content around the world.
2. Partnerships: Collaborations are driving Coke s innovation. ' Agenda - from the Placelists Social Music App powered by Spotify to the, EKOCENTER "downtown in a box", kiosksWhich will deliver clean drinking water and other essential services and resources to rural communities with the support. Of DEKA R & D and other partners.
3. Products and Equipment: Coke introduced more than 500 new beverages in 2012 and continues. To pack its pipeline with fresh offerings.
4. Consumer Provocations: Coca-Cola is moving from promoting happiness, to provokingit. Tripodi, explainedThrough content that puts fans at the heart of the narrative by empowering them create and share their own stories.
5.? Cultural Leadership: Coca Cola company expect companies like Coca-Cola to take a TAOS - Transparent Authentic Organic and,,, Sustainable - approach to all communications.
Being translated, please wait..
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