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Subway is the leading and fastest growing food retailer in the world but their profit is not that much as McDonalds and Burger-king. They want to increase their profit by implementing new strategy. They want to get competitive market and want to innovate new products for customers. They efficiency of management and stuffs are not that much satisfactory. They want to change the condition for permanent basis. So they prepare plan for long term and short term basis. Organization will give more importance on long time goals then it will split the long time goals into short-term goals but the success factors of an organization depend on the short time goals and targets. If short time goals are achieved, long term goals will achieve automatically.Subway is the leading food retailers, and the fastest growing in the world, but that they did not profit as much as McDonalds and Burger King. They need to increase their profits by using a new strategy. They must compete in the marketplace, and to develop new products for customers. They have the management and performance of the material is not very satisfactory. So they made a plan long term and short term basis using a SMART Target. Factors for success of an organization depends on a short time targets and goals. If the target is a short time succeed long term goals will succeed automatically.
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