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IBM's investment in artificial intelligence paid off. In February 2010, millions of people were glued to their television sets to watch IBM's Watson outclass two former champion contestants on the Jeopardy quiz show. Watson performed at human expert levels in terms of precision, confidence, and speed during the Jeopardy quiz show. Does Watson represent a new strategic direction for IBM? Not really. The Watson project is simply a manifestation of the move from computer hardware to a service strategy over a decade ago.
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