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At the Dairy Queen first store opened at the city, Joe let state of Illinois, United States in 1940 by J F McCool"s power, he found that the ice cream tastes more delicious if soft. By the production of fresh from the machine. Not hard like ice cream, frozen in general. From the symbol and outstanding ice cream cone ball round head images be made Dairy Queen has a unique special like no other, J. f. McCool"s authority has been named a "Queen of the dairy business," which is the origin of the name Dairy Queen.At present, the Dairy Queen, has a branch of approximately 380 branch, located in Bangkok 130 branches in the provinces 250 branch and a branch of the franchise for 120 branch. Of the company 260 branch. The expansion continues to focus on in the shopping centre.The planned investment this year, the company put the target branch at the 30-40 branch budget invested about 2-3 million per branch, area 12-40 square meters. To highlight the franchise sales in rural areas. The Bangkok will invest. You recognized, said that this year sales included, 2 300% from last year, 30% can 1 800 million. In the future, with branches all 500 branch, expected sales of about, 4 000 million.
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