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Individuals often attempt to influence the behaviors and actions of others in consumption contexts. When, exerting influence. Individuals rely on specific, influence tactics such as bargaining and emotional appeals. This paper examines the impact. Of power on the choice of influence tactics in relationships between influencers and, Specifically targets.The impact of balance of power and intensity of power on the choice of influence tactics is investigated.
within the organization. Often people try to use strategies in specific attitude changes. Or the behavior of other people, using his own power available.
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