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The market position is very important, they must have to create the image, consumers can recognize and distinguish their products from items that are similar to it. The market position is a position in the minds of consumers that is specified with the "feeling" that is different from the individual items, which are very important in the market. Because if the consumer is unable to distinguish from each other. Two items, it is the same, and will finish the race price only. Which is what most marketers don't want themselves.
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