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Subway's campaign offers a fresh angle on an old issue, namely the question of whether or not it is ethical for corporations to directly market to children. In some ways, the restaurant is a perfect test case; while the nutritional profile of Subway's offerings is far. from perfect, it is one of the healthier options in the large-chain fast-food market. And, by presenting an aggressively marketed alternative to McDonald's, Subway is suggesting an enemy-of-my-enemy-is-my-friend strategy that. could create some strange bedfellows in the war against childhood obesity. Subway campaign is a fresh angle on an old issue of ethics for the organization to market directly to children in some way, restaurants are the perfect test; While the details of the offer nutritional Subway is far from perfect, it is one of the options that are healthier in big chain fast food market. And by offering an alternative to the aggressive marketing. subway to implement strategies that will create some novelty in the war against childhood obesity.
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