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Our strategy is to take our powerful iconic brands, and maximize their potential and consumer reach while staying true. To their unique brand DNA and core values. Our brands are sold at multiple price points and across multiple channels of. Distribution and geographies which allows, us to provide products to a broad range, of consumersWhile minimizing competition among our brands and reducing reliance on any one demographic group merchandise preference,,, Price point distribution channel, or geography. We support each of our brands' growth through 360 °, marketing campaigns. Which consist of traditional and digital media and are, designed to drive brand relevancy and engage consumers across the. World.
.Each of our owned brands are distributed through, the wholesale retail e-commerce and, licensing channels which we, believe. Provides our brands with the opportunity to compete and succeed. Across these channels we seek, to grow each of our brands. Through a combination of market share gains new distribution, and expansion into new product lines and geographies.E-commerce is a meaningful focus area for us and we, are investing in new technology and functionality across our, websites. In addition to our own directly operated websites we also, sell our products through websites operated by our key wholesale. Partners and pure-play e-commerce retailers.
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