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The product concept is based on the concept that consumers want products that are of high quality and can be implemented better. Emphasis on product innovation management marketing management with this concept to offer better quality and improvement items at any time. Often executives will share their passion and love of goods without taking into account the needs of the real market. The management will continue to trust the engineers or inventors of the organization rather than, for example, a company car, GM in the United States, which is the idea that the customer is unable to describe cars that need or prefer to have until they had seen a car really is the duty of a company must offer and guidance by offering a car with good performance and a wide variety of formats.
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