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Marks and Spencer has been trying to change to cope with the severe competition it now faces. However the changes, have. Been criticized as essentially reactive. Named fashion ranges Per Una and Autograph store credit cards contemporary store,,, Fit-outs adding furniture, to the mix and cutting food prices with special offers are all reactions to what the competition. Is doing.
.Marks and Spencer has an option to penetrate in the market, through advertising price cuts and volume discounts. As there. Move to introduce a new range of women 's wear. The Portfolio range will comprise "Essentials" for M & S' s core Womenswear. Shopper the, retailer 's head of clothing Kate Bostock told The Daily Telegraph.It will be the first new brand the retailer has launched in four and a half years.
Marks and Spencer have the option to the market through marketing. To lower prices and discount cards
.Now it showcases new marketing about woman's clothes. However, this change to be bashful? Because of its effect on the fashion of shops participating.Which is the proposal that 'do noting' M & S trying to improve competition fierce in the market trade.
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