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Because the current price based on very competitive supermarket Tesco has a competitor in the ongoing monitoring strategy, pricing, and their new decision to be taken. The race is more challenging and less attention has, as a result, Tesco would like to receive additional information about the customer and the external competitors. Information necessary to focus on That's why customers buy in Tesco and other supermarkets and a strategy that has been employed by the company, for example, Tesco has registered for a Clubcard loyalty to, and price discounts. In addition, Tesco should develop its own loyalty card to create a flux in their stores. However, to make these decisions, the information needs to be collected before. So Tesco was able to hire a market research organization, in collecting data and figures from the competitors and actual trends about the loyalty of customers in the retail industry. In addition, it may be suggested that the information collected from the customer, such as official online surveys or informal discussions with clients.
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