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McDonalds has vastly changed its image through research of what they're current customer range is. By finding this out they worked out how to advertise McDonalds to that certain audience and draw them in. one of the ways they done this was by playing on modern days society of looking up to celebrities, they done this by incorporating Justin Timberlake into their advertising scheme and by sponsoring his worldwide tour, this allowed them to increase there customer range by endorsing a worldwide star. Also they've introduced a scheme where customers can download songs after purchasing a meal from McDonalds in the UK. Subway has changed dramatically through the research supported the image of what they are the range of current customers. Expressed through its Subway ads cause some viewers to understand and absorb change. One of the ways they do this is by playing our modern society to look to the skin by the use of advertising measures on the subject, which came out as the StarWar media solo FX tv ", and the item's newsletter. The Subway project in support of his global tour, this has allowed them to increase the range of customers, in addition, they have opened a new store format, there is a parking area for customers to roam in Subway sandwiches can be bought easily. In the United Kingdom
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