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The attractiveness of the firm and its position in industry are major factors that determine effectiveness. Apple's case shows that it has been able to boost its market share for Smartphone in recent years. According to Porter's generic strategy, cost advantage and differentiation are two major factors that determine strength of a firm.Apple has remained far positive with its market shares and larger number of shipping, and when considering Smartphone market, the market share was highly impressive. Apple's R&D is its main power that is a critical factor behind its differentiation; innovative design and technology focus strategies as well.Interest of the company and its position in the industry as an important factor for performance monitoring. If Apple shows that have been able to increase the market share for smartphones in the past year, according to the general strategy of the cost advantages of photoe and differences are two important factors that determines the strength of the company. Apple is still far klaibuak with the stock market, and choosing to delivery, and considering the market for Smartphone market share is very impressive. Apple's research and development is the primary energy is a key factor behind their differences. Innovative design and technology-oriented strategies as well.
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