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3.2.1 customer is a group that the company relies on to stay in touch with distant customers (Conventional Marketing Channel) in the form of Wholesalers or Agents/Tour Operators, which was popular in the past, making communication difficult than the present. By a specific group negotiations and agreements or contracts, share it with the company at a special rate, because it is a group customer.3.2.2 customers negotiate terms (Negotiated Rates) are the main groups that are related to the design of the sales and marketing group, such as a company or Government groups which are in a format the agency or organization which can determine and/or flexible to adjust rate according to the consideration of the management to comply with the budget or in accordance with the other terms and conditions of the customer.
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