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The current land price, that it affects the cost of residential building projects. Previously, the cost of land will have a 15 percent of the cost of all construction. The current 35-40 percent higher sales prices are residential building project centrally located sales prices tend up to 400000-500000 USD per square meter, which is higher than most people would buy Thailand and may have to rely on foreign slopes doesn't. In residential building projects, the high price level. Researchers have found that there are a number of brands are used. Building management The public areas and services of the hotel project of this type is called the residential building projects under the brand. (Branded Residences) by developing real estate projects in General, the project developer will develop the project itself during the construction to construction. By then the construction period will be delivered the following administrative project management. However, a preliminary study found that making the residential projects under the brand. (Branded Residences), employers (Hotel Operator) will head the project. It also has a role in the first development projects. This research was aimed at studying the concept and process of developing residential building project category, Branded Residences, including the advantages and limitations of this type of project development by study from a project that finished construction and is under construction. Group 1 projects selected from the high investment value at the end of each group include the residence project. @ Mandarin Oriental Bangkok wants and the residences at the St. Regis Bangkok gathering information by exploring the project. Collection of information from relevant research documents and interview developers then use the findings to request for an opinion from an expert summary, qualitative answer. The study found that 1.0) concept development projects. residential buildings of this type is to develop real estate projects, to increase the value of the sale price for a specific market (Niche Market), including the need to market abroad. Highlight the desired target audience, service excellence, attention to design and brand image. 2.0), a process which the developer is the most time consuming before construction, including the selection of the appropriate brand. Feasibility studies and project development role in the agreement between the developer and Hotel Operator, which will work in cooperation with the developers of the project, the first project management efficiency 3.0) was able to increase the value of Barra.The sales price for 45-70 percent compared to a project that is not a residential building project category, Branded Residences in the same location and in the present (2559) is a project of the same type, only 5 projects are considered the least amount and can also develop a project category.In the future. However, the restrictions that developers need to take is to work with the Hotel Operator that developers must get approval from the Hotel Operator work plan before the start of the construction and marketing of the costs from using hotel brand and project development period, rising to a legal agreement that must be bound to the Hotel Operator in the long term and cannot be changed.Findings of the research project's developer is 1.0) residential buildings category, Branded Residences usually have a policy of a company that wants to develop a residential building project, the high price level, but does not yet have a brand on its own (Luxury) and because of the high sales price-value projects need to build confidence by providing a brand project known as project development using 2.0) because this type of project development process, Hotel operator will develop the project with the construction since before the interval. Have signed contracts to accept Executive buildings from the time of sale or lease with long term projects, unlike other types of residential building projects, the project developer will do the hiring later. By this research will be useful to developers as a trader, this type of project development and planning of development projects that require efficient building management.
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