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The strategy is driven by a need to cater for the changing needs of customers. Moreover, it is more expensive to pursue than 'do nothing' and 'market penetration', and potentially more risky although the potential rewards are much greater because if the research. for the product has been done accurately customers will be delighted with the results. Strategy is controlled. By the need to meet the changing needs of customers, it is dismissed, rather than 'what' and 'market penetration' and may even be at risk, even though the prize may be important, because if it were to carry out research for the product correctly. must Customers will be delighted with the results.
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