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The advertising campaign, with the slogan "Playtime: Powered by Veggies", represents Subway's most aggressive child marketing attempt to date. By comparison, the company spent $2.2m on child marketing in 2011 and $7m in 2012. The same year, McDonald's spent an estimated $42m on ad buys for its Happy Meals.Advertising campaign with the slogan "Eat Fresh, Live Green" reflects an attempt to market the freshness of sandwiches including discusses Healthy using the "Live Green" advertisements of the Subway as well as the presentation of the market to expand to a new group of customers. In addition, the Subway has compared expenditures in 2011 to $ 2.2 m investment on the market and $ 7m in 2012, the same year the budget $ 42m used in Subway advertising buy for baby combination menu.
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