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The significance of social and cultural factors to a firm's international business can not be overestimated. Consumers worldwide tend to become more attracted to Smartphone and touch screen devices. Even though the general social factors are positive for Apple's Smartphone market in other countries, various other social factors. like attitude towards foreign products, cultural entities and social values can up to an extent create challenges on its business , the importance of social and cultural factors in the conduct of international business. The Company can not assess Consumers around the world are likely to become more attracted to smart phones and touch-screen devices. Although social factors generally positive for the smartphone market, Apple in other countries. Other social factors Such attitudes to foreign products agency, cultural and social values, to the extent a challenge in their business.
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