Results (
English) 1:
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In order to achieve the objective of this study is to identify the important factors that affect the purchasing intentions towards the luxury brand that is necessary to get an understanding of what a luxury brand. It is also important to understand that they are categorized to determine before an important factor from the point of view of luxury brands. The element that differs from the mass market for luxury brands (non-luxury brands) and the link between the brand's commitment to the people, and the impact of it is checked.
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