Chevalier และ Mayzlin (2006) ศึกษาผ

Chevalier และ Mayzlin (2006) ศึกษาผลกระทบของการความคิดเห็นหนังสือออนไลน์ใน Amazon.com และ Barnesandnoble.com พบว่ามีอิทธิพลเชิงบวกจากการความคิดเห็นเกี่ยวกับการขาย ความคิดเห็นที่มีความยาวแสดงให้เห็นว่าผู้บริโภคอ่านเนื้อหาของความคิดเห็นนั้นมากกว่าอาศัยเพียงสถิติสรุป

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Chevalier and Mayzlin (2006) study of the impact of the comments online books in Amazon.com and Barnesandnoble.com have positive influence from the comments about the sales. Comment-length shows that consumers read the content of the comments, rather than relying on just the summary statistics.

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Results (English) 2:[Copy]

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Chevalier and Mayzlin (2006) studied the impact of online book reviews on Amazon.com and Barnesandnoble.com. Found that the positive influence of opinion about the sale. The length suggests that consumers read the content of the comments, rather than relying solely on statistical summary.

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Results (English) 3:[Copy]

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And Chevalier Mayzlin (2006) to study the impact of online book reviews and in Amazon.com Barnesandnoble.Com found that the positive influence of opinions about sales. Opinion length shows that consumers read the content of opinions that rely solely on summary statistics.

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