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However, the wholesaler must still decide on the marketing strategy of the wholesalers to the race in which tactics.The major consists of 1. decide the target market. Wholesaler can decide its own target group.Clearly, such as a customer's decision to select a dimension (for example, a group of customers at a major retailer list). SelectThe customer (e.g. Merchant category types restaurants, convenience store industry groups.)Under target audience, these wholesalers can design a proposal to build a relationship with each customer. 2. the decisions of a wide range of products and services. Wholesalers will have to decide whether the airline.Any product that has a high rate of sales and profitability is good, it will generate a stock product line customer service.Otherwise, the supplier must bear the burden of cost of sinking due to preserve the items. Therefore, wholesalersIt examines on a regular basis, whether to order the product in the warehouse should have much volume, and select.To maintain the high profit product line. 3. to decide the price. Wholesale business is a business that has a gross profit (Gross Margin), but relies on low volume.Sell high, so the wholesaler so try to ask the manufacturer to offer various discounts to apply to expand the customer.What is new, and as a result gain to wholesalers in the long term.4. the decision ิ marketing campaign. The strategy promotes the marketing of the new drug wholesaler is used.Use the sales staff of the wholesaler itself serves to keep in touch with the customer. In fact, the wholesaler must also create strategy.Promote their own market more like using a shop of your own advertising (Advertising Trade) promotion.Sale Public relations, as well as trying to use the promotional materials and equipment manufacturer's market and refer to the.Portrait of the manufacturer comprises 5. to decide the place where delivery is different from store retailers are not required to select a location in mind.City or location that has a dense, because people did not expect final consumers. The decision to select placesThus, regardless of the value of space rental buildings there must be space for creating a warehouse parking convenient cargo.Without the expense of about places not much.(Wholesalers), wholesalers, or may be referred to the vendors (Distributors) from several retailers. First of all, Wholesalers, delivery location and less marketing campaign.Retailers because consumer focused person last. Second, the The trade sent to larger retailers andIt covers an area of retail space.wholesalers or Distributors diferent from several retailers. First of all, Wholesalers, delivery location and less marketing campaign.Retailers because consumer focused person last. Second, the The trade sent to larger retailers andIt covers an area of retail space.
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