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Currently Subway has, launched a new product in the market. They have also tried to come into the salad Market by, launching. The salads seems to fit Subway 's image of a relatively healthy fast food restaurant. As it is a fairly new product it comes. In the category of the
Question Mark in the BCG Matrix. Subway is advertising a lot to popularise this product so there. Is a lot of expenditure on it.This product is individually not bringing any profits and is a cash drain for the company. Company may decide to completely. Remove this product from the market if it does not do well soon and start bringing in revenue.
at present S launched the salad in the market. The salad is a good image for health
.S is thought to be in the market the salad rather quickly. While it is a new product, it is classified in the category of the question mark in the BCG Matrix
S use lots of money to advertise this product. That makes more money by
.If this product does not make any profit
S may decide to take it out of the market!
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