Individuals often attempt to influe

Individuals often attempt to influence the behaviors and actions of others in consumption contexts. When exerting influence, individuals rely on specific influence tactics, such as bargaining and emotional appeals. This paper examines the impact of power on the choice of influence tactics in relationships between influencers and targets. Specifically, the impact of balance of power and intensity of power on the choice of influence tactics is investigated.Numerous typologies of influence tactics have been inductively derived. For example, Yukl and Falbe (1990) concentratedon identifying the tactics commonly used by managers on their subordinates and peers; Frazier and Sheth (1985) focused on identifying influence tactics used by channel members on other channel members.


ภายในแต่ละองค์กร บ่อยครั้งที่บุคคลพยายามที่จะใช้กลยุทธ์ที่เฉพาะในการเปลี่ยนแปลงทัศนคติ หรือพฤติกรรมของบุคคลอื่นโดยใช้อำนาจของตัวเองที่มีอยู่ โดยประเภทอำนาจของแต่ละคนมีผลกระทบโดยตรงต่อการเลือกใช้วิธีการที่แตกต่างกันออกไป โดยปกติกลยุทธ์การใช้อำนาจจะใช้ผ่านหัวหน้าโดยใช้ผ่านเครือข่าย และสมาชิกในองค์กร

Results (English) 1:

Individuals often attempt to influence the behaviors and actions of others in consumption contexts. When exerting influence, individuals rely on specific influence tactics, such as bargaining and emotional appeals. This paper examines the impact of power on the choice of influence tactics in relationships between influencers and targets. Specifically, the impact of balance of power and intensity of power on the choice of influence tactics is investigated.Numerous typologies of influence tactics have been inductively derived. For example, Yukl and Falbe (1990) concentratedon identifying the tactics commonly used by managers on their subordinates and peers; Frazier and Sheth (1985) focused on identifying influence tactics used by channel members on other channel members.Within each organization. Often, people try to use specific strategies to change attitudes or behavior of others through the power of the existing category by itself, the power of each person directly affects the ways in which different. Normally, the strategy of power will be used over the network, using the head and members of the organization.

Results (English) 3:

Individuals often attempt to influence the behaviors and actions of others in consumption contexts. When, exerting influence. Individuals rely on specific, influence tactics such as bargaining and emotional appeals. This paper examines the impact. Of power on the choice of influence tactics in relationships between influencers and, Specifically targets.The impact of balance of power and intensity of power on the choice of influence tactics is investigated.Numerous typologies. Of influence tactics have been inductively derived. For example Yukl and, Falbe (1990) concentratedon identifying the tactics. Commonly used by managers on their subordinates and peers;Frazier and Sheth (1985) focused on identifying influence tactics used by channel members on other channel members.


.Within each organization. Often people try to use strategies in specific attitude changes. Or the behavior of other people, using his own power available.Usually the strategies used to apply through the power head through a network, and a member of the organization