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Subway's campaign offers a fresh angle on an old issue, namely the question of whether or not it is ethical for corporations to directly market to children. In some ways, the restaurant is a perfect test case; while the nutritional profile of Subway's offerings is far from perfect, it is one of the healthier options in the large-chain fast-food market. And, by presenting an aggressively marketed alternative to McDonald's, Subway is suggesting an enemy-of-my-enemy-is-my-friend strategy that could create some strange bedfellows in the war against childhood obesity.The campaign of the former problem is fresh in the corner, Subway is the enterprise ethics in marketing to kids directly. In some ways, the restaurant may be the perfect test; while the details of the offer of Subway is far from perfect, it is one of the healthier options in the big chain fast food market and by offering an alternative to the aggressive marketing strategy to subway. created some novelty in war against obesity in childhood.
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