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Due to the current supermarket prices are very competitive. Tesco is continuing to review its pricing strategy, and a new decision, they will have to perform. Competition is more challenging and customers are less interested. As a result, Tesco wants to get more outside information about customers and competitors. Data need to focus on. Is why customers shop in Tesco and other supermarkets. And the strategies employed by companies such as Tesco Clubcard is organized so that customers can register for the discount rate and commodity prices. In addition, Tesco should develop its own loyalty card in order to create flux in their store. However, to make these decisions, the information has to be collected first. So Tesco to hire corporate market research to collect the figures and data from competitors and emerging trends truth about customer loyalty in the trade industry. Retail Also, it might be advisable to collect information from the official client. Such as online surveys Or casual conversations with customers.
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