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Marks and Spencer has been trying to change to cope with the severe competition it now faces. However, the changes have been criticized as essentially reactive. Named fashion ranges Per Una and Autograph, store credit cards, contemporary store fit-outs, adding furniture to. the Mix and Cutting Food prices with special offers are all reactions to what the Competition is doing. Marks and Spencer has an Option to penetrating in the Market Through Advertising, Price Cuts and volume Discounts. As there Move to introduce a New Range of Women's Wear. . The Portfolio Range Will comprise "Essentials" for M & S's core womenswear Shopper, the Retailer's Head of Clothing Kate Bostock told The Daily Telegraph. It Will be the First New Brand the Retailer has Launched in Four and a Half years. Marks and Spencer have. choose to market through marketing, advertising, price cuts and discounts now promote it. The new marketplace about women. However, the changes made have been severely criticized. The impact of fashion stores participating. And may interact with furniture and food. The proposals 'do noting' that M & S tries to improve to fierce competition in the marketplace.
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