Abstract Purpose The purpose of thi

Abstract Purpose The purpose of this paper is to examine the use of technology in customer relationship management (CRM) support capabilities by using an environmental contingency perspective. By examining the moderating effects of micro- and macro-environmental characteristics in which CRM support capabilities are used, authors seek to extend the literature on CRM technology effectiveness in both customer commitment and overall firm performance. The authors also seek to advance managerial knowledge about CRM support capability technology utilization strategies in various market offering and dynamic market settings. Design/methodologylapproach The authors

Results (English) 2:

Abstract Purpose The Purpose of this paper is to examine The use of technology in customer relationship management (CRM) support capabilities by using an environmental contingency perspective. By examining the moderating effects of micro-and macro-environmental characteristics in which CRM support capabilities are used, authors seek to extend The literature on CRM technology effectiveness in both customer commitment and overall firm performance. The authors and seek to advance managerial knowledge about CRM support capability technology utilization strategies in various market offering and dynamic market settings. Design/Methodologylapproach The Authors

Results (English) 3:

The purpose of this paper is to apply CRM technology Support capacity through the use of environmental sustainability perspectives, B-type, micro and micro impacts This paper introduces the macro environment characteristics of CRM support capability, and extends CRM support capability. The effectiveness of CRM technology lies in customer commitment and overall performance. The author also looks forward to progress. The knowledge support ability of managers to CRM, the application of technology, and the dynamic strategy in different markets. Accounting design method of marketing