Bjorg’s Pharmaceutical (BP) is a bi

Bjorg’s Pharmaceutical (BP) is a biotechnology company that develops and markets
specialised drugs for Alzheimer’s disease. It is one of the smaller companies
competing against giant internationals, and its success comes from concentrating on
a niche market.
Last year, BP was concerned that a major competitor was introducing a treatment
that was similar to one of its own bestselling products. BP felt that the best way to
compete was to improve its customer service by opening regional warehouses in its
major markets of Northern Europe. These warehouses would guarantee same day
delivery. To make sure that this was a sensible move, the company did a survey of 60
major customers. This survey confirmed that delivery time was by far the most
important factor to them. The following table summarises the results when
customers were asked to rate the importance of factors on a scale of 1 (not
important) to 5 (very important).

Results (English) 2:

Bjorg's Pharmaceutical (BP) is a Biotechnology Company that develops and markets
Specialised Drugs for Alzheimer's disease. It is one of the smaller companies
competing against Giant Internationals, and its Success comes from concentrating on
a Niche Market.
Last year, BP was concerned that a competitor was introducing a Major Treatment
that was similar to one of its own bestselling Products. BP felt that the Best Way to
compete was to improve its customer Service by opening warehouses in its Regional
Major markets of Northern Europe. These warehouses would guarantee Same Day
Delivery. Make sure that this was to a Sensible Move, the Company did a Survey of 60
Major customers. Delivery Survey confirmed that this time was by Far the Most
important factor to them. The following Table summarizes the results when
customers were asked to rate the importance of factors on a scale of 1 (not
important) to 5 (very important).

Results (English) 3:

Bjorg 's Pharmaceutical (BP) is a biotechnology company that develops and markets
specialised drugs for Alzheimer' disease, s. It is one of the smaller companies
competing against giant internationals and its, success comes from concentrating on
a. Niche market.
Last year BP was, concerned that a major competitor was introducing a treatment
that was similar to one of. Its own bestselling products.BP felt that the best way to
compete was to improve its customer service by opening regional warehouses in its
major markets. Of Northern Europe. These warehouses would guarantee same day
delivery. To make sure that this was a, sensible move the. Company did a survey of 60
major customers. This survey confirmed that delivery time was by far the most
important factor. To them.The following table summarises the results when
customers were asked to rate the importance of factors on a scale of 1 (not
important). To 5 (very important).