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The objective of Subway: to bring customers into the stores and keep them coming back, is quite straight-forward. However, by setting this objective, many aspects of the organizations are affected. In order to bring customers into the stores, the shop should be clean and well advertised their sandwiches. To have them coming back, the store's food and service should be of good quality.The customer enters the store and keep treating her customers to come back again. It is quite straight forward purpose.However, the purpose of the organization is expected to bring back customers.The company has maintained the image of the store, clean and looks great all the time, including the sandwich of their advertisements.To attract new customers and keep old customers. The company has been a good service and fresh food to add credibility to the store.
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