If a business can't understand customer behaviors and self. The company's revenue would be reduced, and the rate of loss of the customer provided to competitors, it will add up.
If a business can not understand the behavior of their customers already. The company's revenues would be reduced and the loss of customers to competitors, it will rise.
If the business can't understand customer behavior of your own. The company's revenue will be reduced and the rate of losing customers to competitors will increase.