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International marketing has been highly significant for Apple in recent years. Its global sale of PCs and digital music players have contributed major share of its total revenues. For instance, Apple posted revenue of $ 9.6 billion and a net quarterly profit of $ 1.6 billion in the. first quarter of 2008, showing a gross margin of 34.7% from the 31.2% figure of the year of gross profit. International sales accounted for 45% of its total revenues in international markets has significantly huge for Apple. In the past year Worldwide sales of personal computers and digital music players have contributed a major share of total revenue. For example, Apple posted revenue of $ 9.6 billion and net quarterly profit of $ 1.6 billion in the first quarter of 2008 shows a gross margin of 34.7% from last year's figure of 31.2% of gross profit. International sales accounted for 45% of total revenue.
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