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simply defines the strategy as "the long-term direction of an organisation". According to this definition, the strategy has long-term direction of achieving organisational goals. For instance, Subway has set its practical measures under three aims. Those aims can be identified as customer relationship management, operational excellence and innovation. These practical measures can be identified as the long-term directions of Subway.Define a strategy that is "the long-term direction of the Organization," according to the definition of this strategy is the long-term direction of the goal of the organization. For example, the subway was operating under the three measures aim. Aims to be able to specify whether the operation excellence, customer relationship management, and innovation. These measures will be identified as the long-term direction of the underground.
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