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The competition of business groups, which are sneakers and for competing countries, Thailand has a high market value up to 3000 million. Make a variety of brands with the check one MO. Strategies for hope is the number one brand of marketing groups old Otter. As a result, countries, Thailand is one of the countries that have the potential to compete and have a high market value for business of shoes due to the rapid growth and the creation of alternatives to consumers. It has been used in various media to aid in communicating with consumers so that the brand is known and accepted by consumers. It also reflects a brand to show the clear position of the brand. The Tana market of each brand is widely mixed media through a variety of channels. In the communication, namely, magazines, media, advertising. Outdoor media (media outdoor), online media, including media, Asian media solutions has.Through the media, so right now the media is treated as a new market with speed and is very popular nowadays because they can reach the consumer quickly, and can spread throughout the world through the less expense compared to the cost of other media to promote the excisable. In addition, the use of the brand in various marketing support is also another way to make known widely. And to get even more attention, such as the support of the football club and as a sponsor to the race, sports, etc.The current market for sneakers in the country, Thailand has had a growth rate as high as 200% because of the behavior of people in Thailand who pay attention to sneakers. TA, market trends have changed from the original, before using the sneakers will be used only for sports or exercise, but are in the current market trends in the popular fashion and NA to popularity. When a group of enthusiasts whose passion canvas shoes In this group, and those who have influence on the shoes in the fashion group, as well as celebrities. The actor who was famous in the entertainment industry have been more interested in wearing shoes in this group, and more. The more we make sneakers is popular and very recognizable who can see that behavior and attitude towards the current fashions changed quickly, and the market changes all the time.
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